Connect Your Data.
Unlock Deeper Insight.
Power Better Decisions

RSMB's sophisticated solutions help businesses make informed decisions, optimise advertising strategies and stimulate growth with enriched data.

Why Fusion?

Most organisations hold a wealth of disconnected data - from research studies and first-party sources, to audience surveys and behavioural touchpoints. But when data exists in silos, you only see part of the picture.
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Fusion changes that.

Developed by data scientists trusted by brands like Sky, Samsung and Dentsu, Fusion helps you bring together datasets that were never originally designed to work together - delivering clear, actionable insight across planning, measurement and strategy.

What is Fusion?

RSMB Fusion is a scalable data integration and enrichment solution that helps you:

  • Combine respondent-level datasets from multiple sources
  • Build a unified view of audiences or customers across channels and platforms
  • Enrich existing tools with behavioural, demographic or media exposure data
  • Generate consistent inputs for profiling, planning, and performance tracking

All without needing to overhaul your current systems.

For Agencies and
Insight Teams

Whether you are helping clients plan media, optimise campaigns or build strategic recommendations, Fusion gives your team the power to:

  • Connect the dots across datasets: From surveys to panels to performance data
  • Strengthen audience understanding: Go beyond single-source insights for richer segmentation
  • Streamline your workflow: Automate manual integration tasks and focus on the output
  • Support trusted standards: Align with frameworks like IPA TouchPoints, Barb and others
For Organisations
& Brands

No matter the sector, Fusion helps marketing, data and strategy teams:

  • Unify fragmented data - link internal and external sources for a holistic view of the consumer
  • Generate clearer insights - understand how people behave, what influences them and where to engage them
  • Target with precision - create more effective strategies based on real behaviours, not assumptions
  • Track performance accurately - combine media exposure and outcome data to prove impact

Whether your focus is brand building, customer acquisition, or retention, Fusion helps bring clarity to complex datasets.

Fusion in Action:  Key Benefits
  • Richer Insight: See the full picture by bringing different datasets together into one strategic view.
  • Operational Efficiency: Save time and reduce errors with automated, reliable fusion methods.
  • Smarter Decisions: Equip your teams with more complete data to improve planning and optimise outcomes.
  • Adaptable Use Cases: Fusion is designed to work across any business scenario — from campaign targeting to long-term customer modelling.
Using Fusion couldn't be easier

RSMB Fusion is currently available as:

  • A native app on Snowflake - meaning you can use it within the Snowflake platform without moving any of your data
  • A standalone secure app in the cloud - simply upload your datasets onto our platform and run you fusions
Find Out More
Book a Meeting

Discover how RSMB Fusion:

- helps agencies and advertisers make smarter, data-driven decisions
- helps data vendors and programmatic platforms maximise their use of data

In a collaborative session, we’ll explore your objectives, provide a personalised walk-through of our technology, and identify Fusion use cases to enhance your workflow.

Contact us today to schedule a no-obligation meeting with Dean Page and see how Fusion can transform the way you use your data.

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