Connect Your Data
Using Fusion in Snowflake.

Unlock Deeper Insight.
Power Better Decisions

What is Fusion?

RSMB Fusion is a scalable data integration and enrichment solution that helps you:

  • Combine respondent-level datasets from multiple sources
  • Build a unified view of audiences or customers across channels and platforms
  • Enrich existing tools with behavioural, demographic or media exposure data
  • Generate consistent inputs for profiling, planning, and performance tracking
RSMB Fusion and Snowflake

RSMB Fusion for Snowflake delivers privacy-safe, probabilistic data fusion directly within the Snowflake ecosystem.

The application allows organisations to unify their existing datasets and enhance them with external sources. The result is a more complete view of audiences and customers, leading to smarter, insight-led decisions. All while keeping data securely in the customer's Snowflake environment.

Benefits of Fusion
on Snowflake

No matter the sector, Fusion helps marketing, data and strategy teams:

  • Unify fragmented data - link internal and external sources for a holistic view of the consumer
  • Generate clearer insights - understand how people behave, what influences them and where to engage them
  • Target with precision - create more effective strategies based on real behaviours, not assumptions
  • Track performance accurately - combine media exposure and outcome data to prove impact

Whether your focus is brand building, customer acquisition, or retention, Fusion helps bring clarity to complex datasets.

Using Fusion on Snowflake couldn't be easier

As a Snowflake Native App, RSMB Fusion runs entirely in the customer’s environment. This eliminates the need to transfer or expose sensitive data externally, reduces integration overhead and accelerates time to insight.

It brings RSMB’s tried and tested fusion capabilities to life within Snowflake's secure and scalable data cloud.

Find Out More
Book a Meeting

Discover how RSMB Fusion:

- helps agencies and advertisers make smarter, data-driven decisions
- helps data vendors and programmatic platforms maximise their use of data

In a collaborative session, we’ll explore your objectives, provide a personalised walk-through of our technology, and identify Fusion use cases to enhance your workflow.

Contact us today to schedule a no-obligation meeting with Dean Page and see how Fusion can transform the way you use your data.

‍