About Us

Chris joined joined RSMB in 2020 from Clearcast where he was MD. Prior to that he was Head of Audiences at the BBC, in charge of all the BBC’s audience research across public service activities. There he launched the Pulse (the BBC’s first online audience reaction panel) and the Daily Life Survey, the first major UK research initiative using mobile devices. Chris has previously also been Head of Research for Sky TV and been a Director of Barb and RAJAR.

Andy joined RSMB from Audits of Great Britain when the company was formed in 1987, taking responsibility for designing and building systems to process all types of research and marketing information data. Over the years Andy has developed a number of statistically-based numerical procedures, including our pioneering RSMB data fusion algorithm, used in the Touchpoints Planner. Andy's knowledge of industry datasets is second to none.

José joined us in 2023, bringing extensive experience in data, product and technology in the media environment. He has had a wide ranging career spanning data and technology roles at Sky, CWT, The Crown Estate, and Mode, an LSE-listed fintech startup. At Sky he played an important role in developing the measurement platforms for AdSmart. José now heads RSMB's Technology team, utilizing his experience to deliver our next generation technology solutions.

Ross has over 25 years media research experience, specialising in television audience measurement. He began his career at Carlton Television before spending six years at the pioneering media agency PHD. He returned to the broadcast sector with BSkyB. In 2006 Ross took the role of Client Services Director at AGB Nielsen Media Research, the then metering and measurement contractor for Barb. As Commercial Director, Ross works with our clients to understand their challenges and tailor solutions that meet their needs.

Debbie joined RSMB in 1998 as a Statistician. Since then she has undertaken a variety of roles, from being responsible for the development of audience calculation methodologies, sampling errors and a variety of statistical related projects, through to managing RSMB’s Quality Control department. As Client Director, Debbie is responsible for overseeing the delivery of our ongoing contracts as well as taking a key role in ensuring that our solutions develop to anticipate client needs.

Noel O’Sullivan is Chief Statistician for RSMB, having joined the company in 1995. Noel graduated in Statistics from Bath University. His responsibilities at RSMB include specifying the methodology used in the Barb contract, quality controlling the overall service and providing general statistical consultancy. Noel is also involved in the sample design and quality control for the RAJAR contract. Noel has designed and undertaken a number of fusion projects for RSMB, including the fusion element of the IPA Touchpoints service.