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Samsung offers a range of FAST channels to consumers with a wide variety of content. These are supported by advertising and Samsung employ ACR technology to gather insights into viewership behaviours on Samsung Smart TVs. Samsung have developed their own methodologies for measurement and wanted to reassure their UK advertisers, more used to working with Barb data, that these were sound.


RSMB undertook a thorough statistical review of the datasets and methodologies that Samsung employed for the calculation of audience metrics.

Outcomes & Benefits

RSMB validated Samsung's methodology and provided an audit certificate and report for Samsung to share with its customers.