In today’s marketing landscape, integrating diverse datasets is critical for actionable insights. This free whitepaper provides a practical guide to probabilistic data integration, exploring two key approaches:
Unconstrained Fusion – Flexible, precision-driven, ideal for insight generation, granular audience analysis and exploratory research.
Constrained Fusion – Structured, balance-focused, perfect for standardised reporting and regulatory compliance.
You’ll learn:
How each method works and their strengths, limitations, and best use cases.
Practical recommendations for choosing the right approach.
Evaluation techniques to ensure reliable, bias-free results.
Why download?
Gain expert insights from RSMB’s 30+ years of experience and discover how advanced fusion techniques can transform your marketing analytics.
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