RSMB Welcomes Alison Finch as RAJAR Account Lead
March 21, 2024

Alison Finch to take responsibility for RSMB’s quality control and production of RAJAR listening data

London, UK: RSMB today announced that Alison Finch will be joining RSMB as Client Account Lead, effective 25th March 2024. She will take responsibility for RAJAR, taking over from Anne Robshaw who is leaving RSMB after 17 years with the company. Finch will oversee RSMB’s work on RAJAR quality control, sampling, weighting, processing, and reporting of the UK’s radio listening.

Alison has extensive experience in the oversight, operation and application of media research having previously worked at PAMCo, the NRS, Bauer Radio and Capital Radio (now Global). Finch’s previous roles have included:

  • PAMCo: Client Services Director, where she managed the day-to-day operational activities of PAMCo to deliver the highest possible standards of research and excellent customer service whilst navigating a constantly changing media landscape;
  • NRS: Client & Insight Director, where she oversaw the effective running of the NRS survey through effective liaison with the research partners and providing the timing and deliverables architecture for every part of the survey;
  • Bauer Radio London: Commercial & Operations Director, where she ran the operational side of the business as well as business delivery and commercial development.

Alison joins RSMB at a pivotal time. The company has been awarded a two-year extension to the company’s RAJAR contract; 2024 also marks the start of a new six-year Barb contract; the company’s methodology for CFlight trading audiences has just gone live under Barb’s oversight and the company is planning launches for several new products and services. Finch brings expertise in a number of areas that reinforces RSMB’s strengths:

  • Adapting industry currencies to meet the rapidly changing media landscape as well as managing the smooth day to day operation of industry measurement data,
  • Collaborating with a range of media owners, suppliers, and partners to achieve the best outcomes for the industry,
  • Successfully delivering complex projects to meet industry needs,
  • Marketing, Business development and resource optimisation, and
  • Delivering transformational change.

Alison said, “I’m delighted to be joining RSMB. The company has earned a reputation for excellence and innovation in audience research over many years and I look forward to applying my experience to meeting the measurement challenges of the industry as it continues to evolve.”

Chris Mundy, Chief Executive of RSMB said, “Alison has a wide range of skills and brings a wealth of experience to her new role. Having worked at the NRS and then PAMCo, she has experience in delivering smooth operation of industry currency and having worked previously at Bauer and Capital she understands how audience data is used by the business. She also brings expertise in media owner commercial operations which will be extremely helpful as we continue to develop our services.”